Luxury brands provide high-end digital content from interesting stories to highly visual videos. This is an excellent situation for salespersons who want to enhance sales and practice social selling. As we know that luxury selling is not about hard-selling, it is more about soft selling.
What can salespersons do? Luxury selling is about knowing your current and potential customers - creating long-term customer relationships. Therefore, salespersons merely introduce products and services by posting digital content to their social media feeds and they can add content to comments.
There is software, which is made entirely for social selling. rFactr is a great tool, which makes sharing content effortlessly. This is how it functions. The marketing department creates content for sharing purposes. When they are ready, marketers will send, let us say a great story for salespersons. Then by one click salespersons can send their content forward.
rFactr will also tell you when is the perfect time to share content and which social media channel would be the best choice. By using these sort of tools salespersons can maximize their social selling efforts. There are also other tools such as InsightPool, Nimble, Act-On, StoreYa, Sniply, 360social and many others, which might be quite useful.
Also, the rise of AI enables luxury brands to utilize social selling more efficiently by increasing operational reliability. AI can be connected to social selling software and these opportunities should be analyzed to support traditional sales by leaving more time for salespersons to serve their clients.
Still, it must be underlined, if your goal is to enhance sales in every single area. Social selling must be about driving sales, and by adding more personality into sales through salespersons can enhance customer loyalty and bring new customers. Mixing other aspects into social selling can easily confuse the luxury brand's sales goals. Have a laser focus on what you are doing and have a great time while doing it.