This article demonstrates how sales and marketing can be integrated into one single team, which can enhance sales and marketing efforts as a result. Established and influential luxury brands have been masters by combining marketing and sales, and they still are.
Just a while ago Louis Vuitton revealed Artist Jeff Koons second Masters collection globally at the same time. Marketing was active and salespersons had perfect knowhow of Koons' latest masterpieces. Koons' newest collection was the talk of the day.
This article is important mainly for new luxury brands, which are heading to the market. They must be digitally savvy to survive in the marketplace. By using a vast number of digital tools they can boost their brand awareness globally and enhance sales in a short period. This article may have some new ideas for established luxury brands, or it can work as a reminder. Here is a shortlist of important digital tools, which are required when luxury brands are practising digital marketing.
List of digital services and software are quite short when it comes to day-to-day activities. Brands must be aware of not drowning themselves with digital tools, which can confuse business operations. The idea is to market and sell products effortlessly - not to make issues even worse. A modern Sales & Marketing Team is as follows:
Nine persons can achieve great things in the marketplace. Nine persons are not the maximum because a brand can have a lower amount of team members. In some cases, the team can be even larger than nine persons. This integrated sales and marketing team can boost brand awareness and sales but it can also receive valuable market information to create superb products and services.
To succeed well, the team must practice active communications between team members and other stakeholders. There must a great team spirit. Team members should share identical cultural values and business goals. Otherwise, the team would become extremely costly. However, embrace digital tools to receive sales and marketing success with satisfied brands fans - and have fun while you are doing it!