Customer experience is one of the hottest topics at the moment in business life around the world. The luxury industry has always been one of the key industries, which has nurtured its clients as good as possible. “The customer is always right”, like Harry Gordon Selfridge said, the founder of the iconic department store Selfridges.
Clive Christian Perfume, founded in 1999, sells the world’s most expensive perfumes. The perfume house also protects long traditions in the cosmetics industry because Clive Christian bought the Crown Perfumery Company, which was founded already 1872 in the United Kingdom. The perfumery uses only the best available raw materials. Queen Victoria gave her permission to use the royal crown for branding purposes, which are highly used.
Clive Christian knows how important is to create its products from best raw materials; how perfume bottles should be designed by allowing captivating the essence of the brand story; fragrances are placed in their high-end boxes in a prestigious way; boxes are also made out of best raw materials because owners might want to showcase stunning looking boxes. These boxes do also enhance magical moments.
Clive Christian has its private perfume collection, which is typically “under the counter”. Clients must ask for them because they are not visible. These perfumes are extremely expensive but here comes the exciting part. If a client buys one of these extremely expensive perfumes. The perfume will be delivered to his/her home with a Rolls-Royce by truly celebrating British and royal traditions. If you want to deliver a truly magical customer experience - you have to aim really high, as Clive Christian does.
Published in Luxury Sales Academy.