2018 FIFA World Cup Russia is a magnificent football event, which brings people together from all over the world. It is one of the largest sporting events in the whole world. Therefore, global brands are hugely interested to sponsor the event. Adidas, Coca-Cola, Wanda, Gazprom, Hyundai, Qatar Airways and VISA are main partners, and The World Cup has sponsors and regional supporters.
You might think that luxury brands are not present but they are. For instance, LVMH's Louis Vuitton has designed an official collection for the football tournament. Louis Vuitton was also commissioned once again to make a special case that will hold the Official FIFA World Cup Trophy. The official watch is designed by Hublot. Referees are also using smartwatches, which are also made by the same brand.
Published in Luxury Sales Academy.