By Jukka Aminoff
Social Selling Luxury: Increase Sales By Engaging In The Digital World (Luxury Sales Academy, 2016) is my third book. In 2016, felt that I wanted to make a new book about social selling. Approached many of my old-time business partners and friends to co-author this book. Some declined and some were busy. So decided to write it on my own. Still receiving bitter messages about this book. Well, opportunities come and go. Bad luck my friends. I do not ask multiple times to join my journey.
Social Selling Luxury is the first book in the entire world dedicated to the luxury industry. This is why it is special and very proud of it. Social selling is a fairly new trend word among sales professionals when we compared it to the history of selling. It is just over ten years old.
We know that luxury selling is different compared to mass selling. It has a totally different concept. This was the reason there was a need to write a book, which is only for luxury salespersons to avoid bad behaviour online and succeed in selling. How to be discreet and stylish, and have fun along the way.
This book formulates sales strategies for luxury sellers for the digital environment. What is the basic foundation of a luxury strategy? How to create a bridge between outbound and inbound marketing? How to convert potential customers into buyers? How to convert customers into marketers and brand lovers? What are the latest social media services, and how you can use them in luxury sales? The basic foundation is still valid. Google+ has disappeared and it is replaced by Google My Business.
Enhance your skills in luxury selling by buying the book, and you can also follow my blog posts to improve your skills and knowhow.
Availability Amazon: https://www.amazon.com/dp/B01CGICNMQ?ref_=pe_2427780_160035660