Luxury brands tend to create deep and personal relationships with their clients, or at least this is the main objective, hence, luxury brands want to know what clients like in order to serve them well. Therefore, the rise of AI (artificial intelligence) can benefit luxury brands extremely well in marketing and customer relations. Here are some great advantages:
AI can recommend products and services from individual basis. Hence, recommend products and services, which are not known by possible buyers. From a sales and marketing point of view AI will increase the reliability of marketing and customer service, hence, give more time for salespersons and marketeers to serve clients as good as possible.
It has been said that 85 percent of customer interactions can be done by 2020. 15 percent of customer interactions will be left salespersons. Hence, this means that customer expectations will be very high when they will meet salespersons face-to-face. Sales requires complex communications, which means that it is extremely hard for AI to replace salespersons. The same principle applies to marketeers who can analyse new trends, market, cultural and societal changes.
The rise of AI simply means that analytical workload will decrease. However, as with all data. The data, which will be collected by AI will have its faults and loopholes. Still, data can be collected very quickly and it can give more clearer picture of the current market landscape and customers. AI can be a very handy assistant for salespersons and marketeers but there is still a need to develop traditional sales and marketing skills in the luxury industry.