Luxury brands provide high-end digital content from interesting stories to highly visual videos. This is an excellent situation for salespersons who want to enhance sales and practice social selling. As we know that luxury selling is not about hard selling, it is more about soft selling.
What salespersons can do? Luxury selling is about knowing your current and potential customers - creating long-term customer relationships. Therefore, salespersons merely introduce products and services by posting digital content to their own social media feeds and they can add content into comments.
There are softwares, which are made entirely for social selling. rFactr is a great tool, which makes sharing content effortless. This is how it functions. Marketing department creates content for sharing purposes. When they are ready, marketeers will send, let us say a great story for salespersons. Then by one click salespersons can send their content forward.
rFactr will also tell you when is the perfect time to share content and which social media channel would be the best choice. By using these sort of tools salespersons can maximise their social selling efforts. There are also other tools such as InsightPool, Nimble, Act-On, StoreYa, Sniply, 360social and many others, which might be quite useful.
Also, the rise of AI enables luxury brands to utilise social selling in a more efficient way by increasing operational reliability. AI can be connected to social selling softwares and these opportunities should be analysed in order to support traditional sales by leaving more time for salespersons to serve their clients.
Still, it must be underlined, if your goal is to enhance sales in every single area. Social selling must be about driving sales, and by adding more personality into sales through salespersons can enhance customer loyalty and bring new customers. Mixing other aspects to social selling can easily confuse luxury brand's sales goals. Have a laser focus on what you are doing and have a great time while doing it.