Louis Vuitton has a rich history in the world because the brand has collaborated with famous artist such as Stephen Sprouse, Takashi Murakami, Richard Prince, Yayoi Kusama, Cindy Sherman, James Turrell, Olafur Eliasson and Daniel Buren. Collaboration with the art world culminated when The Fondation Louis Vuitton, a distinctive art museum, was founded in 2014 in Paris. The French luxury brand has decided to continue this tradition by causing a stir in the luxury industry.
World famous Artist Jeff Koons has designed inclusive bags for Louis Vuitton by using paintings of Leonardo Da Vinci, Vincent Van Gogh, Jean-Honore Fragonard, Peter Paul Rubens and Titian (Tiziano Vecellio). The collection was released by Louis Vuitton in Spring 2017.
During last week Koons released his second Masters collection, which are Reclining Girl by François Boucher; Delightful Land by Paul Gauguin; Luncheon on the Grass by Edouard Manet; Water Lilies by Claude Monet; The Triumph of Pan by Nicolas Poussin (exclusive for Maison Louis Vuitton Vendôme) and Ancient Rome by Joseph Mallord William Turner. It was my pleasure to see this new collection at Louis Vuitton's flagship store in Helsinki at the same time when the collection was released worldwide.
Both collections have raised high emotions in fashion and art worlds. However, both collections are quite distinctive. Each item is a collector’s item because collections have earned lots of media coverage and there is only a limited amount of bags to be sold. This is also the first time when Louis Vuitton has allowed its iconic pattern to be reshaped. Every bag has lots of details, Koons' own signature, Louis Vuitton’s new Monogrm, a tag of Koons' world famous inflatable rabbit, biography and portrait of the Master whose work has been referenced is featured on the inside of the bag.
One of the best issues of both collections is that it combines fashion and art worlds together by making world famous painters known to the public. The art world has benefited tremendously because Louis Vuitton can reach to wider audiences. Especially younger generations might increase their interest towards art. The collection is also reminder of the power of creativity, which can bring history and popular culture together. Koons has succeeded in this mission and therefore, the collection is a modern time masterpiece.
To see the whole collection, please click this link.